Explore Our Hospitality Programs
Our hospitality programs are co-curricular learning experiences that provide students exposure to the incredible breadth of opportunities in the hospitality industry, and broader experience economy, while equipping them with skills and experiences that help them stand out in a competitive landscape. Each experience is crafted to be inclusive, practical, and impactful for students across all majors. Explore our programs and see where a future in hospitality can take you.
Field Trip Friday
Discover the best of Utah’s hospitality and tourism scene with our free Friday field trips. Each experience blends hands-on learning, valuable networking, and behind-the-scenes tours that reveal how hospitality powers diverse industries across the Beehive State.
Learn More
Marriott Ambassadors
Ambassadors play a key role in the Institute’s mission by raising awareness of the J.W. Marriott, Jr. Institute and its opportunities. Through outreach, they support students in learning how to get involved and it benefits them. Ambassadors also highlight industry career pathways, showing how the Institute connects students with industry partners and prepares them for meaningful careers.
Learn More
Hospitality Rising: A Student Summit
The Hospitality Rising Summit is our flagship annual event, uniting industry experts with high school and university students statewide. Participants gain valuable professional insight, explore future academic and career pathways, and take part in exciting Hospitality Competitions for top prizes.
Learn More
Utah Tourism Analytics
This program immerses students in real-world projects within Utah’s dynamic hospitality and tourism sector. Participants conduct market studies, hotel feasibility and economic impact analyses, and targeted industry research while building practical experience and expanding their professional network along the way.
Learn More
Boston University Global Hospitality Real Estate Competition
Students represent the University of Utah on a global stage through the Boston University Global Hospitality Real Estate Competition. By developing innovative, financially viable site proposals, participants deepen their market analysis and quantitative skills while competing for major scholarship and cash awards.
Learn More
CoStar Forecaster Cup Competition
Through the CoStar Forecaster Cup, students gain real-world experience working with authentic hotel market data and forecasting tools. This competition builds core analytical and data-literacy skills, offering an accessible entry point into hospitality analytics and preparing students for advanced Institute opportunities in real estate, market research, and tourism analysis.
Learn More