November 3 - 4, 2026
A. Ray Olpin Student Union Building, University of UtahTuesday, November 3
Jr. High Day
University of Utah welcomes 7th grade students from across the state to get an introduction to hospitality as a mindset, skillset, and potential career path. Events of the day will include:
- Interactive breakout sessions
- Hands-on learning activities
- College major exploration
- Insights from college students, industry professionals, and so much more!
Wednesday, November 4
High School and College Day
High school and college students are welcomed to the University of Utah campus for a deep dive into the ever-expanding industry of hospitality. Events of the day will include:
- Insights from the industry's leading professionals
- Hands-on learning activities
- College exploration showcase and career fair
- Networking opportunities and so much more!
Win scholarships, cash, or even a dream Utah getaway!
Enter our hospitality competitions for a chance to win big!Travel Agent Competition
*Open to currently enrolled high school students only
Take on the role of a professional travel agent and design a custom Utah travel experience. This competition gives you the chance to showcase your creativity, attention to detail, and hospitality expertise by building an itinerary that highlights the best of Utah’s destinations, culture, and activities.
DMO Competition
*Open to currently enrolled college students only
Step into the role of a Destination Marketing Organization (DMO) and pitch your vision for promoting Utah's next major vacation destination. Just as Moab transformed from a mining town into a world-renowned hub for outdoor adventure through strategic marketing, you’ll showcase your creativity and new ideas to shape the future of tourism.
Agenda
What to expect at the 2026 Hospitality Rising SummitFull agenda coming soon!
Speakers
Who to look forward to at the 2026 Hospitality Rising Summit
Summit Gallery
Thank you to everyone who joined the 2025 Hospitality Rising Summit for an inspiring day of learning, connection, and inspiration.
View highlights from the event by exploring the 2025 Summit Photo Gallery below.
About the Summit
The Hospitality Rising Summit is an event hosted in collaboration by the J.W. Marriott, Jr. Institute and the Utah Tourism Industry Association, designed to inspire the next generation of hospitality professionals and strengthen the connection between education and industry.
This full-day summit brings together high school and college students, educators, and industry leaders to explore the diverse career pathways within hospitality. Through keynote sessions, insightful breakout discussions, and industry connections, students gain firsthand insight into the professional opportunities available in this dynamic, people-centered field.