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About the J.W. Marriott, Jr. Institute


The J. W. Marriott, Jr. Institute at the University of Utah honors the visionary legacy of J.W. "Bill" Marriott, Jr. by inspiring students to develop a mindset rooted in hospitality for an experience-driven world.  Through diverse, co-curricular programs it connects students with industry, engages disciplines across campus, and cultivates skillsets all students need to lead with care, empathy, and ingenuity.

A Legacy of Excellence

On April 18th, 2025, the J.W. Marriott, Jr. Institute was announced through a generous $25 million donation from the J. Willard and Alice S. Marriott Foundation. The institute was named after University of Utah Alumni, and hotel industry titan, J.W. “Bill” Marriott, Jr. The Institute honors the visionary legacy of J.W. Jr. by inspiring students to develop a mindset rooted in hospitality for an experience-driven world. Through diverse, co-curricular programs it connects students with industry, engages disciplines across campus, and cultivates skillsets all students need to lead with care, empathy, and ingenuity.

Our Vision

Repositioning hospitality, its leaders, and its workforce for a sustainable, connected, and inclusive world.

A group of student ambassadors at the St. Regis in Park City
A group of students in a conversation with a staff member at the St. Regis in Park City

Our Mission

Cultivating the next generation of leaders by providing all students with a hospitality mindset and skillset to enhance their careers and host the world.

Our Values

Hospitality is a mindset & skillset for all

The institute promotes hospitality as both a mindset, a sense of care and thoughtfulness for others, and a skillset, interpersonal skills that translate that mindset into action, providing a foundation for success across sectors and disciplines.

Student-driven,
industry-focused

The institute prioritizes student needs and works to align them with industry demands, ensuring integrated real-world learning experiences that cultivate career-readiness.

Explore, Grow, Lead

The institute fosters continuous exploration and growth, empowering students to lead through transformative, hands-on learning that drives industry innovation.

We learn by doing

The institute emphasizes applied, real-world learning as the cornerstone for skill development and professional preparedness.

Great service uplifts all

The institute champions the reciprocal, transformative power of excellent service, creating positive and lasting impact within communities.

Host the world

The institute prepares students to navigate and succeed in a globally connected world, fostering cultural competence and integrity.