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Home Hospitality Rising: A Student Summit

November 4, 2026

A. Ray Olpin Student Union Building, University of Utah

Hospitality Is Everywhere. Discover Where You Fit.

The Hospitality Rising Summit brings together high school and college students from across Utah for a day of inspiration, exploration, and connection. Hear from industry leaders, connect with organizations and academic programs, and discover exciting career pathways across the hospitality and tourism industry.

Win scholarships, cash, or even a dream Utah getaway!

Enter our hospitality competitions for a chance to win big!

Travel Agent Competition

*Open to currently enrolled high school students only

Take on the role of a professional travel agent and design a custom Utah travel experience. This competition gives you the chance to showcase your creativity, attention to detail, and hospitality expertise by building an itinerary that highlights the best of Utah’s destinations, culture, and activities.

DMO Competition

*Open to currently enrolled college students only

Step into the role of a Destination Marketing Organization (DMO) and pitch your vision for promoting Utah's next major vacation destination. Just as Moab transformed from a mining town into a world-renowned hub for outdoor adventure through strategic marketing, you’ll showcase your creativity and new ideas to shape the future of tourism.

Featured Keynote Speaker: Rachel Alday

Co-Founder, Abode Luxury Rentals | Co-Author, Please Do Disturb
What does it take to build a successful business—and a culture where people genuinely care? Join Rachel Alday, co-founder of Abode Luxury Rentals and co-author of the forthcoming book Please Do Disturb, as she shares her journey from corporate marketing to building one of the region's premier luxury vacation rental companies. Through stories of entrepreneurship, leadership, challenges, and lessons learned, Rachel will explore how trust, empathy, and genuine care can transform the way we lead and work with others. Discover why hospitality is more than an industry—it's a powerful mindset that can help you succeed in any career.

Breakout Sessions and Discussion Topics:


Biophilic Design: Bringing nature into everyday spaces
Join internationally recognized biophilic design expert Bill Browning, interior designer and published researcher Dorothy Day Huntsman, GSBS Architects Principal Soonju Kwon, and Architectural Nexus Principal and Director of Regenerative Design Peter McBride as they explore how incorporating nature into architecture and design can enhance mental health and well-being, support sustainability, and create more welcoming, human-centered environments through innovative architectural practices.
Hospitality Everywhere: How a passion for people translates across professions
Hospitality isn't limited to hotels, restaurants, and resorts. It's a way of thinking that influences how we build businesses, lead organizations, create technology, and connect people with places and experiences. Join professionals from four distinct fields as they share their career journeys and demonstrate how hospitality skills translate across industries. From developing luxury resorts and marketing destinations to leading large teams and designing digital products, this panel explores the surprising places a passion for people can take you.
From Campus to Career: Lessons from the journey
Where can your education take you? Sometimes, the most exciting opportunities are the ones you never expected. Join recent graduates from the University of Utah, Utah Valley University, and EHL Hospitality Business School as they share their journeys from the classroom into careers across hospitality, real estate, business, and design.
The Design Behind the Experience: Creativity, empathy & the future of hospitality design
What makes an experience memorable? Sometimes, it's the smallest details—how a space welcomes you, how a product makes life easier, or how thoughtful design helps people feel seen and understood. Discover how students in the University of Utah's Multi-Disciplinary Design Hospitality+ studio course are redesigning hospitality through creativity, empathy, and innovation.
Smart Hospitality: Turning data into memorable experiences
From artificial intelligence and data analytics to digital platforms and emerging technologies, innovation is transforming how organizations understand people, anticipate needs, and create meaningful experiences. Join industry innovators as they explore the growing relationship between technology and hospitality. Discover how data can guide smarter decisions, how digital tools can improve experiences, and why the human element remains essential in an increasingly connected world.

Agenda

What to expect at the 2026 Hospitality Rising Summit
Time Session
7:30–8:45 AM Registration & Check-In
9:00–9:50 AM Morning General Session
Welcome, Featured Keynote & Competition Awards
10:00–11:30 AM Breakout Sessions
Industry Panels & Student Presentations
11:30 AM–12:30 PM Lunch & Academic Program Showcase
12:30–2:30 PM Career & Education Fairs
Connect with Employers & Universities

*Schedule subject to change.

Speakers

Who to look forward to at the 2026 Hospitality Rising Summit
Rachel Alday
Rachel Alday
Author of "Please Do Disturb" and Co-Founder of Abode Luxury Rentals
Stan Kozlowski
Stan Kozlowski
Owner, CooperWynn
Bill Browning
Bill Browning
Founding & Managing Partner, Terrapin Bright Green
Charlie Deneberg
Charlie Deneberg
General Manager, Comfort Inn Fairbanks

Our Academic Partners in Hospitality

Discover the programs represented at the Hospitality Rising Summit and explore where your education could take you.

Career Fair: Discover where hospitality can take you next

Connect with leading employers and industry professionals from hospitality, tourism, real estate, events, travel, and more. Meet our participating organizations below!

About the Summit


The Hospitality Rising Summit is an event hosted in collaboration by the J.W. Marriott, Jr. Institute and the Utah Tourism Industry Association, designed to inspire the next generation of hospitality professionals and strengthen the connection between education and industry.

This full-day summit brings together high school and college students, educators, and industry leaders to explore the diverse career pathways within hospitality. Through keynote sessions, insightful breakout discussions, and industry connections, students gain firsthand insight into the professional opportunities available in this dynamic, people-centered field.