The Hospitality Rising Summit brings together students from across Utah to hear from industry leaders, connect with universities, and discover exciting career pathways within the hospitality industry.
November 4, 2026
A. Ray Olpin Student Union Building, University of Utah
Hospitality Is Everywhere. Discover Where You Fit.
The Hospitality Rising Summit brings together high school and college students from across Utah for a day of inspiration, exploration, and connection. Hear from industry leaders, connect with organizations and academic programs, and discover exciting career pathways across the hospitality and tourism industry.
Win scholarships, cash, or even a dream Utah getaway!
Enter our hospitality competitions for a chance to win big!
Travel Agent Competition
*Open to currently enrolled high school students only
Take on the role of a professional travel agent and design a custom Utah travel experience. This competition gives you the chance to showcase your creativity, attention to detail, and hospitality expertise by building an itinerary that highlights the best of Utah’s destinations, culture, and activities.
Step into the role of a Destination Marketing Organization (DMO) and pitch your vision for promoting Utah's next major vacation destination. Just as Moab transformed from a mining town into a world-renowned hub for outdoor adventure through strategic marketing, you’ll showcase your creativity and new ideas to shape the future of tourism.
What to expect at the 2026 Hospitality Rising Summit
Full agenda coming soon!
Speakers
Who to look forward to at the 2026 Hospitality Rising Summit
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Summit Gallery
Thank you to everyone who joined the 2025 Hospitality Rising Summit for an inspiring day of learning, connection, and inspiration. View highlights from the event by exploring the 2025 Summit Photo Gallery below.
About the Summit
The Hospitality Rising Summit is an event hosted in collaboration by the J.W. Marriott, Jr. Institute and the Utah Tourism Industry Association, designed to inspire the next generation of hospitality professionals and strengthen the connection between education and industry.
This full-day summit brings together high school and college students, educators, and industry leaders to explore the diverse career pathways within hospitality. Through keynote sessions, insightful breakout discussions, and industry connections, students gain firsthand insight into the professional opportunities available in this dynamic, people-centered field.
